The first one is still prevalent in companies. They’re so focused on pouring money into the top of the funnel ... instead of caring about their customers, engaging with them after the sale, and building real relationships. If they would spend even a fraction of that time/ressources at the bottom of the funnel, they’d see massive gains from upselling their existing customer base.
Thanks for comment Andreas, this is indeed the case! There’s plenty of sales-education around, but existing customer management-education is less common. This is why I’m on a mission now to tell the world about this!
The first one is still prevalent in companies. They’re so focused on pouring money into the top of the funnel ... instead of caring about their customers, engaging with them after the sale, and building real relationships. If they would spend even a fraction of that time/ressources at the bottom of the funnel, they’d see massive gains from upselling their existing customer base.
Thanks for comment Andreas, this is indeed the case! There’s plenty of sales-education around, but existing customer management-education is less common. This is why I’m on a mission now to tell the world about this!