20 Epic Quotes for Customer-Focused Leaders

Insights and wisdom for people in customer service, CX and customer success

Hey everyone, it’s Jens here and I’m back with the newsletter Scaling Customer Value, which provides business educational content on how to engage, grow and retain customers to help you turn your existing customers into the main growth engine for your business.

In today’s post, I have curated 20 of my favourite quotes about customer-focused thought leadership and compiled these across different themes.

What makes this list different from others is the fact that I have personally used each of the below quotes before in my written content. These quotes mean something to me — they reflect how I think, what I believe in and how I operate when it comes to customer management.

I hope you find these great quotes as useful and inspiring as I do.

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Leadership

“Clients do not come first. Employees come first. If you take care of your employees, they take care of your clients.” — Richard Branson

"People will forget what you said. They will forget what you did. But they will never forget how you made them feel." — Maya Angelou

Ways of working

“What gets measured, improves.”— Peter Drucker

“Failure is success in progress.” — Albert Einstein

“Plans based on ‘average’ assumptions are wrong, on average.” — Dr Sam Savage

“There is no shortage of remarkable ideas, what’s missing is the will to execute them.” — Seth Godin

“If you really look closely, most overnight successes took a long time.” — Steve Jobs

Customer insight

“Your most dissatisfied customers are your greatest source of learning.” — Bill Gates

“There are three kinds of lies: Lies, Damned Lies and Statistics.” — Benjamin Disraeli (quote popularised by Mark Twain)

Customer strategy

“Customer will create most value for you at the point where he thinks you’re creating most value for him.” — Don Peppers

“Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create raving fans.” ― Ken Blanchard

“A satisfied customer is the best business strategy of all.” — Michael LeBoeuf

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” — Sam Walton

Customer experience

“Loyalty is earned, not bought.” — John DiJulius

“The customer experience is the next competitive battleground.”— Jerry Gregoire

Customer service

“Customers remember the service a lot longer than they remember the price.” —Lauren Freedman

“Customer service shouldn’t be just a department, it should be the entire company.” — Tony Hsieh

Inspirational quotes

“If you can dream it, you can do it.”— Walt Disney

“An investment in knowledge pays the best interest.” — Benjamin Franklin

"People do not buy goods and services. They buy relations, stories and magic." — Seth Godin

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