Customer Strategy, Retention, Engagement: Your 2024 Top Reads
The best of scaling customer value
3 months have passed since I started this publication and I am glad I finally took the first step. Writing was a long-lost aspiration of mine and by combining writing and content-creation with my professional niche it feels like the right start to this journey.
I hope you’ve found my posts useful so far and I want you to know that you can always feel free to leave a comment or question on any post to let me know what is on your mind, or perhaps what you would like to hear more about in the future.
The most-read Customer Value posts in 2024
The article covers a few key ideas and considerations for the initial planning phase of setting up a customer management programme. It also explores some of the possibilities and challenges involved when starting out with a blank canvas.
Trying to outgrow increasing customer attrition with higher sales volumes is to avoid the underlying issue. The article covers customer attrition management and discusses the what, how and why of an often-overlooked part of the customer lifecycle.
This article builds on the previous learnings about customer attrition and outlines a simple step-by-step guide to put in place an effective retention & renewals programme for your business.
The easy option is to move straight to culling / closing large volumes of inactive customers, but this is not great value management practice even if it might make your numbers look better. This article explores alternative re-engagement methods.
Swanky customer research agencies charge big bucks to provide corporate clients with insights about their own customers. The article discusses customer-centricity and generation of insights from business-as-usual data and customer interactions.
A few other posts I recommend you check out
Good business strategy and plans have also taken into consideration what NOT to do.
Plans based on average assumptions are wrong on average.
Thanks for being a loyal reader to this publication, I really appreciate your interest in my content and I’m looking forward to keep writing and engaging with you all in the year ahead.
Best regards,
Jens