OMG! The amount of times I have actually heard company leaders dismiss the value "smaller" existing customers in favor of the ONE large customer or the current year's sales pipeline is DISGUSTINGLY HIGH
Very true! Beyond the iceberg analogy which I covered in this post, it's worth looking at how customer unhappiness is linked to (in)activity metrics and churn. A topic for a future post!
Such a holistic guide (and framework) on how to retain and grow existing customers. It's often something businesses forget. Thanks for putting this together, Jens!
OMG! The amount of times I have actually heard company leaders dismiss the value "smaller" existing customers in favor of the ONE large customer or the current year's sales pipeline is DISGUSTINGLY HIGH
Small business is big business ;-)
Most unhappy customers stay silent
Very true! Beyond the iceberg analogy which I covered in this post, it's worth looking at how customer unhappiness is linked to (in)activity metrics and churn. A topic for a future post!
Such a holistic guide (and framework) on how to retain and grow existing customers. It's often something businesses forget. Thanks for putting this together, Jens!
Thanks for the feedback Chintan! I hope the content will prove useful for you :o)
My audience will love this 10 part playbook 🌟 Thanks for sharing 🌞
Thanks Chris, that's great to hear! I added in weblinks now to each article for anyone who wishes to learn about a specific topic in more detail.