Welcome to Scaling Customer Value!
A sale is not the end of the customer journey. It’s the start.
My mission:
“To educate readers on how to engage, grow and retain your existing customer base by sharing simple and actionable insights, tips and practical guidance”.
Did you know that retaining and growing existing customers is 5-25x cheaper than acquiring new customers?
Despite this fact, many companies rely on new sales to keep growth high and try to outgrow customer churn, whilst their post-sales environment is uncharted territory.
My name is Jens Stark and I specialise in Existing Customer Management. I have an extensive background from the banking sector and am currently working in the FinTech startup scene.
Personal fun-fact: I have about 30,000 hours of experience 😐 in my field of expertise (customer value, customer engagement, customer success).
Examples of past posts
Here is a taste of what you’ll find in Scaling Customer Value:
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